Endorsement Train Starts Early for Super Bowl QB
By John Tejada, ADWEEK
The "HarBowl" just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl.
Read full article here.
By Darren Rovell, ESPN.com
Baltimore Ravens quarterback Joe Flacco is seen by many as an "Average Joe" kind of guy. So it fits that the only new endorsement deal he signed this week is for a company that makes gummy bears.
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By Stuart Elliot, New York Times
Although some marketers and retailers began running their advertising campaigns for the 2012 Christmas shopping season in early October, even before Halloween, most are planning to start focusing their firepower on consumers on Thursday, Thanksgiving Day.
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By Terry Lefton, Sports Business Journal
“The [Reebok] brand is considerably smaller,” said Howe Burch, a former Reebok and Fila marketer who’s now executive vice president and managing director of Baltimore ad agency TBC. “The [fitness] path they’ve chosen fits well with their heritage, which is cross training. It is just much more on track.”
Read full article here.
By Hannah Cho, The Baltimore Sun
For decades, the NFL prohibited teams from accepting advertisements from casinos — and casinos couldn't woo the sport's rabid fan base as potential customers.
But last week, the league relaxed its policy, allowing franchises such as the Baltimore Ravens to accept casino ads in game programs, on limited signs at stadiums and on local radio stations. The new policy will be enforced with strict guidelines for the next two seasons.
Read full article here.
By Lorraine Mirabella, The Baltimore Sun
Chew on this: Adults — not children — account for 65 percent of gummi candy consumption in the United States.
And that appetite is growing, if Haribo of America Inc.'s sales are any indication.
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By Andrea K. Walker, The Baltimore Sun
Breast cancer advocacy group said it would continue to fund Planned Parenthood
The Susan G. Komen for the Cure breast cancer advocacy and charity group backed away Friday from a plan to slash funding to Planned Parenthood programs, but the public apology might not be enough to repair its damaged image right away.
Read full article here.
Rice, Flacco and others could benefit from trip to Super Bowl
By Lorraine Mirabella, The Baltimore Sun
The American Football Conference championship and a trip to the Super Bowl are at stake for the Baltimore Ravens this weekend, but a win could also mean big bucks for players seeking endorsements.
Read full article here.
By Ryan Sharrow, Web Editor - Baltimore Business Journal
Under Armour Inc. and the University of Maryland grabbed eyeballs and dominated water cooler conversations on Tuesday after the Terrapins sported a bold uniform Monday night for their season opener at home against Miami in front of a national audience.
Read full article here.
In June 2011, TBC developed the Cycle Maryland logo for the Maryland Office of Tourism. This logo was designed for a multi-year program showcasing the many benefits of recreational cycling in Maryland. The program promotes a collection of trail openings and cycling events across the state.
In addition, the Cycle Maryland logo was chosen as one of the 18 best logos of the year for Communication Arts Design Annual and will appear in their November/December 2011 issue.
Baltimore, MD, -- TBC, Inc., Maryland's largest advertising agency, has been named advertising agency of record for Visit Baltimore, the destination development and marketing organization for Baltimore responsible for marketing and sales efforts to attract conventions, meetings and leisure visitors.
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Baltimore Business Journal - by Alexander Jackson
Polk Audio said Wednesday it will introduce a new line of performance headphone products in retail stores this fall.
Polk’s new “Performance Line-up,” set to hit stores in September, will include sports headphones and outside noise cancellation headphones.
Read full article here.
By Andrea K. Walker, The Baltimore Sun
For Under Armour, the story was always the same: Form follows function.
The Baltimore sports apparel company's gear was designed to keep you sweat-free, while its tight fit showed off the muscular physiques of those lucky enough to have them. The brand was never known for being fashion-forward.
Read full article here.
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