SEARS

WTS

Branding & Design

As part of a coordinated effort to launch the new Sears brand, TBC created a teaser and announcement campaign. WTS?—“What The Sears?”—extended the new logo and refreshed brand photography to add intrigue and excitement around what was happening at select Sears stores, through out-of-home, digital and social advertisements. Our efforts also extended to experiential executions like in-store graphics and shopping bags, all the way to full building projections.

SEARS 2.0 CAMPAIGN

WTS? Teaser - Out of Home

EXPERIENTIAL

Mall Wrap Design

Store Graphics