Visit Baltimore

Putting the “More” in Baltimore

Branding, Design & Multimedia Campaign Rollout

To highlight to visitors that Baltimore is a dynamic, engaging city, we invited some of Baltimore’s biggest fans and most famous faces to share what they love about this phenomenal town. Print, radio, online video spots and page takeovers in major markets and national publications gave our celebrity spokespeople a chance to share the things they love and the neighborhoods that keep them coming back year after year. We also turned the abbreviation “Bmore” into a rallying cry—“Be more”—and anchored the campaign with a mark and related designs that can change with the calendar to highlight all there is to do in our home city.

Visit Baltimore Logos
Visit Baltimore Logos
Visit Baltimore Logos
Visit Baltimore
Visit Baltimore Logos
Visit Baltimore Mike Rowe
Visit Baltimore Common
Visit Baltimore Josh Charles
Visit Baltimore Cal Ripken
Visit Baltimore Kevin Plank
Visit Baltimore Pandora Skin
Visit Baltimore
Visit Baltimore Shirts
Visit Baltimore
Visit Baltimore Logos