Yellowbook

Guru

TV Campaign

A classic case study for building a brand from scratch—that was the challenge presented when Yellowbook came to TBC in the fall of 2001. Over the next seven years, TBC utilized all media outlets—print, broadcast, outdoor, interactive—to help Yellowbook develop, launch and build an innovative, national, measurable advertising campaign that elevated their brand and promoted their print and online directory products to the consumers who use them, and to the business owners who advertise in them. In effect, TBC took a ubiquitous product in a low-interest category and developed a successful campaign that garnered national attention in Adweek magazine. Challenge met.