ZIPS

The Real Deal.

TV

In a world of exaggerated claims, hidden catches, bait and switches, and legalese, ZIPS delivers. “The Real Deal” communicates professional quality at an unbeatable price in a succinct and playful manner. TBC’s “Real Deal” TV spots featured smartly dressed dancers jitterbugging their way through four outfits each in 15 seconds, as original music and lyrics promised viewers they could have their clothes professionally cleaned faster—and at an amazing price. Believe it, baby.