SEM Specialist
We are looking for an SEM Specialist to join our team. Our SEM Specialists work to develop and manage SEM and PPC display campaigns and are adept at keeping their eyes on the data while at the same time being able to think big picture and make our client’s dollars work harder. Job requirements are as follows:
Responsibilities
Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy
Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to continuously improve the ROI of a client’s budget
Direct experience with SEM Campaign design, development, and management including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC functions
Knowledge of advanced interactive targeting technologies
Demonstrated ability to create and interpret reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance
Thorough knowledge of Google Adwords and Microsoft Ads as well as bid management tools
Prior experience with third party ad-serving and campaign trafficking as well as website analytics tools (ie Google Analytics, Omniture)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
Exceptional analytical and Excel expertise combined with strong written and communication skills
Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
Ability to work well independently and collaborate effectively with media and client services teams
Salary Range
The salary range for this position is $50,000- $80,000.
Life at TBC
Last, but not least, Kindness Matters
We’ve learned most agency folks fall into one of two categories: the ones who refill the coffee maker and the ones who don’t. We far prefer the former, not just because we love coffee, but because considerate humans make considerate co-workers. Before we’re TBC’s copywriters or media planners, we’re people. Kindness isn’t always easy and patience takes practice, but when we prioritize goodwill, we do great work we can all feel good about together.
Interested? Let’s Connect!
If your experience, professional goals and personal outlook are aligned with this description, please apply by sending your resume and statement of interest to careers@tbc.us.
We may use AI-assisted tools to help screen applications and match candidates with roles. However, all hiring decisions include human review to ensure fairness.