Careers Opportunities

SEM Specialist

TBC is an independent full service advertising agency and public relations firm located in Fells Point in Baltimore, Maryland. We are looking for an SEM Specialist with a minimum of 3 years of experience to join our team. Our SEM Specialists work to develop and manage SEM and PPC display campaigns and are adept at keeping their eyes on the data while at the same time being able to think big picture and make our client’s dollars work harder. Job requirements are as follows:

  • Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy
  • Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to continuously improve the ROI of a client’s budget
  • Both direct experience and proven leadership of team responsible for SEM Campaign design, development, and management including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC functions
  • Knowledge of advanced interactive targeting technologies
  • Demonstrated ability to create reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance
  • Thorough knowledge of Google Adwords and BingAds as well as bid management tools
  • Prior experience with third party ad-serving and campaign trafficking as well as website analytics tools (ie Google Analytics, Omniture)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
  • Exceptional analytical and Excel expertise combined with strong written and communication skills
  • Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
  • Ability to work well independently and collaborate effectively with media and client services teams
  • High energy, assertive, take charge personality (no wall flowers, please!)

Ideal Candidate has Bachelor’s degree and previous experience in an SEM/ digital analytics role, with ideally a minimum 3 years of search engine marketing experience.


It’s not by accident that 60% of our team has been at TBC for over 5 years!
We take pride fostering an Agency culture that allows our employees to be fulfilled both professionally and personally. While the approach is ever evolving to meet the needs of our team, the following four Cultural Pillars are foundational: Social, Philanthropic, Professional Development, and Personal Enrichment. To follow are examples of how these Cultural Pillars come to life:

Social

We have a committee that’s dedicated to making sure TBC isn’t all work and no play. With input from all corners of the agency, they plan activities and events all year long. One of our favorites is the Annual Cornhole Tournament, but the committee is also known for planning awesome:

  • Potluck Cooking Contests
  • Offsite Happy Hours
  • Football (and Fútbol) Viewing Parties
  • Scavenger Hunts
  • Wine Tastings
  • Fitness Fridays

Philanthropic

Throughout each year, TBC collectively supports various charities that are important to the Agency and our team members. In the past these have included:

  • House of Ruth
  • Beans & Bread
  • Epilepsy Foundation
  • Midtown Academy
  • NAACP Legal Defense Fund

Professional Development

  • Lunch and Learns
  • Cross-department Training
  • Professional Memberships
  • Subject Matter Conferences
  • Industry expert 1:1 Training

Personal Enrichment

  • 9 paid holidays
  • 401K matching
  • Paid time off and vacation
  • Flex Time Policy
  • Agency closed between Christmas and New Year
  • Summer Fridays

Last, but not least, Kindness Matters
We’ve learned most agency folks fall into one of two categories: the ones who refill the coffee maker and the ones who don’t. We far prefer the former, not just because we love coffee, but because considerate humans make considerate co-workers. Before we’re TBC’s copywriters or media planners, we’re people. Kindness isn’t always easy and patience takes practice, but when we prioritize goodwill, we do great work we can all feel good about together.

Interested applicants may send their resumes to Erin Borkowski at eborkowski@tbc.us

Contact Us

Let’s work together.

There’s nothing surface about TBC. Clients return to us time and time again because of our mastery of their industries and our appetite for innovation. With that expertise comes results. TBC delivers great work at the speed of market, at an efficient cost and with proven outcomes.