Senior Media Planner/ Buyer
We are looking for a strategic-thinking, detail-oriented Senior Media Planner/ Buyer to join our media team. Our Senior Planners work to develop research-based, cross-platform media recommendations and are adept at thinking outside the box to find ways to stretch our client’s budgets and make their dollars work harder.
Responsibilities
Development of media strategies that perform in tandem with an integrated advertising approach, as well as hands-on campaign execution
Writing media recommendations, POVs, and competitive analysis decks
Managing campaign setup for digital campaigns, across multiple platforms as well as providing ongoing campaign optimization
Analyzing campaign performance, identifying strategic opportunities, and facilitating change to ultimately meet and exceed client KPIs
Managing relationships with vendor partners and keeping internal teams up to date on developments in the media space
Purchasing and stewarding media buys, negotiating the best rates and added value, and ensuring buys run as ordered to deliver upon Client KPIs
Interacting with clients, presenting components of media recommendations, campaign analysis, POVs, etc.
Working with other agency team members to integrate media campaign reporting and analysis with other reporting outputs, helping to develop data visualization and presentation
Aiding in the management of the day-to-day tasks of junior media team members and mentoring their growth and development
Minimum Requirements
Minimum 3–5 years of experience planning multi-media, multi-market campaigns, including a minimum of 2 years of online planning and buying, and ideally having managed campaigns with annual budgets totaling $1MM+
Demonstrated experience planning and managing multi-channel media campaigns inclusive of a variety of media platforms
Proficiency in end-to-end campaign set-up, management, optimization, and performance reporting methods across digital media platforms
Ability to interpret, compile, summarize and communicate learnings, striving to continuously improve the ROI of a client’s budget
Solid understanding of Google Analytics and other web analytics tools
Advanced knowledge of Microsoft Excel and PowerPoint and Google Suite combined with strong written and communication skills, including experience presenting to Clients
Familiarity with syndicated media research tools such as Resonate, MRI, Scarborough, SQAD, Vivvix, etc.
Aptitude for managing multiple tasks with attention to details, deadlines, budgets and timelines
Ability to work well independently and collaborate effectively with client services teams
Passion for media and a drive to continue to learn more and keep up-to-date with latest trends and best practices In depth knowledge of media planning, negotiation, implementation and performance analysis
High energy, assertive, take charge personality
Desire and ability to go above and beyond
Salary Range
The salary range for this position is $60,000 - $80,000.
Life at TBC
Last, but not least, Kindness Matters
We’ve learned most agency folks fall into one of two categories: the ones who refill the coffee maker and the ones who don’t. We far prefer the former, not just because we love coffee, but because considerate humans make considerate co-workers. Before we’re TBC’s copywriters or media planners, we’re people. Kindness isn’t always easy and patience takes practice, but when we prioritize goodwill, we do great work we can all feel good about together.
Interested? Let’s Connect!
If your experience, professional goals and personal outlook are aligned with this description, please apply by sending your resume and statement of interest to careers@tbc.us.
We may use AI-assisted tools to help screen applications and match candidates with roles. However, all hiring decisions include human review to ensure fairness.