Consumer Packaged Goods
TBC has a long history of partnering with both established and emerging Consumer Packaged Goods brands to drive sales. As partners to those clients, we’ve worked on advertising, brand identity, positioning, message testing, package design, new product launches, web development and everything in between.
Get a game plan.
Strategy guides all that we do. We utilize strategies to shape to whom and how products are launched, to maximize impact and traction. And we develop strategies to activate promotions in ways that will propel the business forward with efficiency.
Doing the research.
We take a data-based, consumer-centric approach to our work. When focusing on brand positioning development, we follow a methodology designed to differentiate and create a competitive edge for brands and products in relevant and compelling ways. We also utilize competitive analysis to understand category dynamics and inform branding, positioning and messaging.
Cash in with us.
We’ve successfully leveraged unconventional media strategies in an effort to stretch budgets to afford television, build top-of-mind awareness and compete with much-bigger-spending competitors. We also work with clients to test local markets, providing cost-effective benchmarks that prove potential growth opportunities and gauge measurable impacts of expanded marketing efforts at the national level.
Let’s work together.
There’s nothing surface about TBC. Clients return to us time and time again because of our mastery of their industries and our appetite for innovation. With that expertise comes results. TBC delivers great work at the speed of market, at an efficient cost and with proven outcomes.